Currently Trending YouTube Videos in Howto & Style

Today's trending in Howto & Style, analysed

As of 28 July 2026, 11:05 UTC, "World’s Largest Feastables S’more" by MrBeast 2 leads the chart with 19.94M views. Close behind, "Day 12 digging a Secret Bunker in my mom’s greenhouse! #spoontobunker" by Spoon to bunker has 19.86M views - a gap of 76.45K.

Together, the 49 videos on this chart have drawn 265.17M views, 11.17M likes and 191.35K comments across 49 channels. The newest entry, "Clock it! 😆#girldad #fatherdaughter #slang #funny #trending" by The Real Grant Joseph, went live 13 hours ago. The conversation leader is "#follow #like #reels #secret #trials #video #youtubeshorts #jesser #fyp #shorts #instagram" by Schwarcimarci , with 46.13K comments.

What trends in Howto & Style on YouTube

Howto & Style is normally a search category - tutorials accumulate views over months - so what reaches the trending chart is the social exceptions: dramatic transformations, celebrity-adjacent beauty content, product crazes and perfectly timed seasonal tutorials. Watch the calendar: costumes and glam in late October, gifting and decor through December, reset routines in January.

Product-driven spikes matter here more than anywhere else. When an item goes viral, its tutorials, dupes and honest reviews can all chart in the same week.

Why track trending how-to and style videos?

This chart is a planning tool. It reveals which seasonal wave is cresting right now (so you publish two weeks earlier next year), which products are pulling demand worth intercepting, and which transformation formats are currently strong enough to break out of search into social distribution.

Frequently asked questions

What kinds of how-to content actually trend?

Content with a spectacle layer on top of the utility: transformations with a dramatic before-and-after, tutorials for products that just went viral, and seasonal content that lands exactly when demand spikes. Purely evergreen tutorials grow through search instead of trending.

Is this chart seasonal?

The most seasonal on YouTube. Halloween, the holiday season and January self-improvement visibly reshape it every year, which makes it one of the few charts you can plan an upload calendar against months in advance.

Do small beauty and DIY channels stand a chance?

Yes - on transformation and viral-product content, where speed and authenticity beat production budgets. The harder path is routine content, where established names with loyal audiences dominate.